Better Response, Better Results

News

May 2, 2019

Agency News








Awards

Hermes Creative Awards
Award: Gold
Client: AARP
Project: Animated Holiday Email

"A successful trend in 2019 emails is adding an animated GIF — we were ahead of the curve on this one. Working with a terrific partner like AARP who values testing and trying new ideas with us makes this award a double victory." — Kate Carr, EVP

To view a list of all of our awards, click here.


Silver Celebrates 35 Years!

We are celebrating our founder, Pat Silver, on 35 years of award-winning business and many more to come!


Kate Carr, EVP, will be speaking on the DM Innovations panel at DMAW's 2019 Data Strategy Forum. We are excited for her to share her words of wisdom with those in attendance.


At the office, we'll be wearing our favorite workout gear for Muscle Mondays to promote fitness and healthy lifestyle.


Industry Trends

Marketo conducted a study on email campaign optimization and found the following:

  • Personalized emails deliver 6x transaction rates
  • Headers, social links, and CTA buttons can distract a subscriber from reaching the call to action
  • Text-based emails had 21% higher open rates and 17% higher clickthrough rates - and also require fewer resources and less time to create
  • A rounded CTA button led to a 25% decrease in unsubscribes

  • Staff Spotlight

    Paul Bradley

    This month, we are highlighting our Production Manager, Paul Bradley! Paul is an integral part of our team and is always staying on top of direct marketing trends and techniques. He's our Informed Delivery expert and has helped to create successful direct mail campaigns for many of our clients.

    When Paul isn't busy here at Silver, he is volunteering at his church. He is on the Building and Grounds Committee and is the head usher at All Saints Church.

    Thank you, Paul, for helping to make Silver and the community a better place!

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Silver Marketing consistently outperforms on quality, results and strategy. Their experience and relationships have guided the National Space Society to our most successful campaigns.Pat Silver is a master of the field, whose extensive background is worth its weight in gold.”
George T. Whitesides
(former) Executive Director
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Recent AwardsHighlighted Work

Smithsonian Journeys

2016-2017 Worldwide Tours & Cruises