Better Response, Better Results

General Capabilities

Silver Marketing offers expertise in the following areas:

Direct Response and Database Marketing

  • Direct Mail and Direct Response Campaigns
  • Offer Development
  • List Research and Segmentation
  • Creative Development and Execution
  • Test Plans and Implementation
  • Production Management
  • Postal Regulation and Management
  • Metrics, Response Analysis
  • Database Development and Marketing
  • Relationship Marketing
  • Loyalty Programs

Online and Digital Marketing

  • Email Campaigns
  • Digital Advertising (interactive, banners, online displays, etc.)
  • SEO
  • SEM, Web Optimization
  • Websites
  • Landing Pages, Microsites
  • Mobile and Tablet Advertising
  • eNewsletters
  • Social Media (Facebook, Twitter, Google+)
  • Blogger Outreach Messages

General Advertising

  • Print Ad Campaigns (Strategy and Creative)
  • Media Placement
  • Brochures and Collateral
  • Specialty Items (Premiums/Giveaways)
  • Busbacks and Outdoor Ads
  • Blow-ins, Bind-ins, Inserts
  • Unique Insertions

Branding and Corporate Communications

  • Corporate Branding and Identity (Logo Development, Graphic Standards and Brand Awareness Campaigns)
  • Brochures and Collateral
  • Stationery and Sales Materials
  • Annual Reports
  • Media and Sales Kits
  • Signage
  • Conference Booths

Integrated Strategic Plans and Marketing Consultation

Media Buying Services

  • Print Advertising Plans and Insertions
  • Digital and Online Advertising
  • Email and Postal Lists

Public Relations

  • Announcements, Press Releases
  • Event Marketing

Industry Capabilities

Silver Marketing offers expertise for the following industries:

Associations

Silver provides a full range of services for our Association clients – from Integrated Strategic Marketing Plans to Acquisition Plans and campaigns utilizing Direct Mail, Email, Print, Digital and Online Advertising, SEO, Website and Landing Pages, Brand Promotion, Collateral and Brochures, Conference and Trade Show Materials, Product Catalogs, Social Media and PR. Our successful track record includes:

 

  • Membership Acquisition Programs
  • Membership Renewal, Retention and Winback Campaigns
  • Member Products and Services (Insurance, Books, Products, Catalogs, etc.)
  • Conference Promotions
  • Trade Show Support (Booths, Signage, Giveaways)
  • Magazine Publishing
  • Branding
  • Mission and Awareness Campaigns

Non-Profits

Silver understands the special needs of non-profit marketing and the challenges of generating great cost-effective marketing. We provide the full range of services including: strategic marketing plans, direct mail, e-mail, print, interactive and digital, social media, brand development, annual reports, collateral, calendars, video, website development as well as mobile, social media and analytics. Our depth of experience includes:

  • Member and Donor Acquisition Programs
  • Appeals Programs
  • Donor and Membership Relation Programs
  • Renewal/Reactivation Programs
  • Upgrade Marketing
  • Sponsorship Promotions
  • Newsletter and Magazine Publishing
  • Event Promotions
  • Awareness

Financial

We enjoy marketing financial and insurance services and understand their products and services as well as the many issues that go along with them. Our successful campaigns have utilized our expertise in: Database Marketing, Direct Mail and Email Campaigns, Print and Digital Advertising, Newsletters, Annual Reports, Image/Brand Development, In-Branch Promotions and Outdoor/Dioramas. We have provided marketing services for:

 

  • Deposit Products
  • Loan and Advances
  • Home Equity Programs
  • Lead Generation Programs
  • Brand Openings
  • In-Branch, Tent Cards and POS Materials
  • Community Building Programs
  • Sales Materials and Newsletters
  • Awareness

Insurance:

We also think marketing insurance products is exciting... and we have a great track record of making complex products easy to understand and therefore easy to buy. Utilizing direct mail, e-mail, landing pages, online and print advertising, trade show materials, media inserts and collateral, we offer a breadth of services for insurance products. Whether it's term life or ADD...Healthcare or Auto...or Renters and Aircraft Insurance, we utilize our solid experience to provide successful marketing for:

  • Lead Generation Programs
  • Renewal and Reactivation
  • Direct Sales Programs
  • Trade Show Support
  • Awareness

Healthcare

We have a long history of marketing Healthcare organizations and related services and have a strong track record of successes. Our services have included: brand development, direct mail, e-mail, landing pages, B2B, specialized promotions, print and digital advertising, specialty direct mail, newsletters, giveaways and collateral development for:

 

  • Physician Awareness Campaigns
  • Consumer Awareness Campaigns
  • Continuing Medical Education Programs
  • Specialized Markets (Hispanic)
  • Lead Generation Programs
  • New Service and Specialty Introductions
  • B2B Awareness
  • Healthcare Conference
  • Healthcare

Travel

Silver provides highly regarded top-notch marketing campaigns for Travel, Travel-related and Hospitality Clients. Utilizing our Strategic Marketing capabilities and outstanding Creative we offer effective award-winning Catalogs, Direct Mail, Email, Website and Landing Page Development, Print and Digital Advertising as well as Social Media and PR for:

 

  • Travel Tours
  • Travel Program Catalogs
  • Specialized Tours
  • Sales Incentive Programs Promotions
  • Brand Development
  • Awareness

Retail

We offer a full range of marketing services for Retail.  We have a long list of successful campaigns utilizing: Direct Mail, Email, Digital and Print, Brand Development, Strategic Development, Mapping (Trade area), and other services to promote:

 

  • New Homeowners Programs
  • Traffic Building Programs
  • Store Opening and Closings Promotion
  • Direct or Online Sales
  • In-store Promotions
  • Catalog Marketing
  • POS
  • Awareness

Publishing

Silver has extensive experience in subscription marketing – building circulation for newspapers and magazines, generating listenership for radio stations and generating sales for books and ancillary publishing products and services. We started in Circulation marketing and have a special love for all products media related. We provide our extensive services including: Strategic Plans, Database Development and Marketing, List Research and List Management, Offer Development, Direct Mail and testing programs, Email and Digital Marketing, Print Campaigns, In-Paper Inserts, Door Hangers, Agent Material Support and Collateral Development as well as Social Media, PR and Analytics. Our track record includes successful:

 

  • Subscription Acquisition Programs
  • Renewal/Reactivation Programs
  • Winback Programs
  • Individual Book Promotions
  • Book Catalogs
  • Publishing Products and Additional Services
  • B2B Programs

Professional Services

We understand professional organizations and their specialized marketing needs. We offer professional organizations the full range of Silver Marketing services from Brand Development to Direct Mail, Email, Website and Microsite Development, Integrated Marketing Plans, Digital and Print Advertising, Social Media, and Collateral and Sales Development. Our successful track record includes:

 

  • Lead Generation Programs
  • Direct Sales Campaigns
  • Brand Development
  • Trade Show Support
  • Awareness Campaigns

Entertainment and Sports

Silver Marketing loves promoting entertainment and sporting events. Utilizing all our talents, we have developed Marketing Plans and List Research, Creative for Direct Mail, Email, Print and Online Advertising, Collateral, PR and Social Media.  We have also been involved in focus groups and customer surveys. Our work in this category includes:

 

  • Season Ticket Sales and Leads
  • Luxury Suite Promotions
  • Advance Ticket Purchases
  • Show Series Sales Programs
  • Newborn Promotions
  • Renewal Programs
  • Special Gift Promotions
  • Awareness
  • Membership

Technology/Products and Services

Silver also provides full services for the Technology Sector. We have:

 

  • Branding
  • New Product Introduction
  • Lead Generation
  • Recruitment
  • Collateral, Sales Materials and Kits
  • Trade Show Booths and Marketing Materials

Silver Marketing was a key partner in helping us introduce direct mail in our online customer acquisition strategy to driving net new prospecting traffic and online sales. The campaign featured Silver's world class direct response creative, test plan, and targeting. Additionally Silver provided great service, was agile to Lenovo's pace and tight timelines — and delivered a successful new customized tactic for our business.”
Sean Popen,
Director of Global Digital Marketing,
Lenovo Worldwide

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Recent AwardsRecent Award

AVA Digital Awards
Category:
Email Campaign
Client:
American Psychological Association
Project:
APA Email Campaign